About Eloise

I studied an Events Management degree at Chichester University. Fresh out of uni, I wasn’t entirely sure where to head, except I knew big City Events job wasn’t right for me then. So I successfully started a summer graduate job at Arundel Festival (having had family in Arundel all my life I knew it all very well) and there I met my husband, Ash.
I inherited The Beautiful Day, in its early days from Ash’s mum in 2014. Sandie was an avid antiques collector and hoarder and had a fantastically creatively artistic mind. 



Starting off with both arms full of friendship bracelets from my Camp America summer in 2010, I have been creating macramé for since 2017, and have made everything from wedding backdrops, chandeliers, lampshades, earrings, home décor, plant hangers and rainbows.

With a love for crafting, I always wanted to build a brand around my passion and our family life and other businesses. Also, importantly, using eco-friendly materials where possible. Since 2020 I have been selling on Etsy and at my local farmer's market. I have plans to keep developing my products and find new eco-friendly crafts.


From 2014-2021 I styled and hired to hundreds of beautiful weddings and events. From photoshoots, to open days, you'd often see me up a ladder, or out in the rain unloading the van!

After having our first son, Harrison, in 2019, I had a summer of 70 weddings, the first 2 weeks after he was born!

Following the pandemic and expecting our second baby, I decided to come away from wedding styling to focus on my family, our other businesses and most importantly building The Beautiful Day as a brand.

Our other businesses, which keep us busy...

Tents N Events - Specialising in traditional, wood and canvas pole tents for weddings

Festive Illuminations - Christmas Trees installed in Towns and Villages in Sussex

Our Boys

Keeping us busy are Harrison and Beauden a.k.a Haha and Beau. Beau has a life long respiratory condition called Congenital Central Hypoventilation Syndrome and will be require mechanical ventilation when he's asleep or poorly for the whole of his life. At the time of writing this (July 2022) Beau has been home for 10 days, after spending 9 months in hospital since birth, the past 6 weeks we were finally back in Brighton, after spending 4 months in Evelina London. The boys met when Beau was 6 months old. Haha is a kind, gentle and loving big brother and talks about Beau all day at nursery!

With every purchase, a donation goes to the amazing charities who have supported us on our journey so far:

Evelina London

Ronald McDonald House

Trevor Mann Baby Unit

Follow my personal Instagram, to keep up to date with our journey @eloiseandherboys